The celebrity and
fashion worlds collided last night at New York’s Stage 37, where a party was
held in honor of Isaac Mizrahi’s new QVC collection, which makes its official
debut next month and includes everything from tartan throws and
bow-bedecked china plates to chocolate crust cheesecake and banana nut loaf to,
yes, clothing and accessories, all of which retail in the wallet-friendly range
of $32 to $300.
Mary-Kate and Ashley
Olsen, Mary Louise Parker, Ugly Betty’s
Mark Indelicato and Michael Urie, Gossip
Girl’s Kelly Rutherford, 30 Rock’s
Katrina Bowden, Entourage’s Alexis
Dziena, Veronica Webb, Mira Sorvino, Anne Heche, Paz de la Huerta, Gretta Monahan, QVC host Lisa
Robertson and fashion insiders Marc Bouwer, Catherine Malandrino, Fern Mallis,
Lauren Ezersky, Glenda Bailey, Glamour.com’s Susan Cernek and Mary Lou Luther
all came out to help Mizrahi celebrate his latest venture (which is not to be
confused with his own eponymous collection or the collection he designs for Liz Claiborne New York, the latter of which is
also slated to be sold exclusively on QVC).
“I think it was a very
smart licensing agent who got the call and decided to approach us on behalf of
QVC and, of course, the minute we heard the letters Q-V-C we jumped because I
think it’s the way of the future, I really do,” Mizrahi told The Fashion
Informer when asked how the collaboration came to be.
“It’s my opportunity to
reach out to a customer and say I really believe in this,” he added after
stopping to greet Behind the Velvet
Ropes/Better TV host Lauren Ezersky and dish about her hot new man. “And after that the chips fall where
they may. But as long as I have
the opportunity - without the intervention of merchants and stores and this and
that - to reach out the customer, then I will actually be able to learn from
them. And I’ll be able to sell
clothes and sell products.”
Although the evening was
billed as Isaac Mizrahi Live!, save for a few handbags carried by Mizrahi’s
design team, none of the QVC merch was displayed in person. Instead, said products were on full
view – from the aforementioned baked goods to Mizrahi’s own personal favorite
item (a scarf bearing the likeness of his beloved dog, Harry) – on the walls of
TV monitors, vintage and high def, that had been set up around the room just
for this purpose.
“It’s good, right?”
crowed Isaac while watching the crowd watch the videos – some of which had been
shot on Super 8 to be purposely scratchy and old-looking – while downing
champagne and sliders.
The rest of the world
will have to tune in to QVC on December 5th - 7th to get a glimpse of Mizrahi’s hotly anticipated
debut.
Photos © The Fashion Informer/Lauren David Peden
