Ralph Lauren To Open Fourth Store on Bleecker Street

Not one to be outdone by the likes of Marc Jacobs, who recently expanded to five outposts in the West Village, Ralph Lauren will be opening a fourth store on Bleecker Street later this year, in the space currently occupied by the men's store L'Uomo, which is relocating, after 27 years, to a comparatively quiet stretch of West Fourth Street.

Bleecker Street is already home to Ralph Lauren men's, women's and Double RL stores. But, apparently, as with Jello, there's always room for more. More of what, exactly (kids? Rugby?) we're not sure. We are sure, however, that Ralph Lauren will be paying $50,000 more per month (yes, you read that right: per month) in rent than does L'Uomo owner Michael Adjiashvili. That's a lot of Jello.