Let's start with the similarities, shall we? Both magazines' websites include tasty extras—additional photos, longer versions of stories, related slideshows, links, behind-the-scenes videos—for some of their featured content. So T's online readers may be pleased to discover an expanded Lana Del Rey profile that includes her flirtatious banter with a besotted barista (an exchange that didn't make it into the print version), while WSJ. fans are sure to enjoy two additional Josh Brolin photos that weren't featured in the print mag.
Now for the differences: T magazine has its own beautifully produced microsite on The New York Times' website, featuring easily searchable, web-friendly versions of all past T mag content (as well as a flip-the-page PDF of the print mag). Added bonus: T's site is updated several times a day (hot content! fresh off the presses!) by online editor Jane Herman and her trusty team.
WSJ.'s online presence is positively anemic by comparison. Sure, there are some additional photos on the site that didn't appear in the magazine, but they don't expand to anywhere near full screen, only a handful of each issue's stories are reproduced on The Wall Street Journal master site (forget about any WSJ. microsite), the content isn't updated weekly, let alone daily, and archived issues are there (again, with limited content from each issue) but buried in a way that makes for a frustrating reader experience. And much of WSJ.'s visual sophistication gets lost in the site's overly-cluttered landscape. C'mon, Needleman & co, kick it up a notch!
Final Score: T is the hands-down winner in the online category.
Check out the entire T vs. WSJ. Style Smackdown series for holiday 2011, women's spring 2012 and men's spring 2012. Style Smackdown: T vs. WSJ. will continue as new issues are released.