The Label: Laura Siegel Collection
Based In: New York City and Toronto
Designed By: Laura Siegel, a Toronto native who studied at Parsons and London's Central Saint Martins before launching her socially conscious collection (made by artisans in India, Peru and Bolivia) in spring 2012. "A lot of the experiences that shape who I am as a designer come from my encounters and collaborations with artisans I would meet in my travels," says Siegel, who divides her time between New York and Canada and spent her gap year backpacking around the world. "Connecting with people is one of my favorite things in life. It's why I love going overseas to work in person with each artisan. Fashion is the best way to connect with other humans by going beyond my own creative expression and creating pieces that are a true reflection of my customer's personality—giving her a vehicle to express her inner self."
Looks Like: Eco-chic for 21st century Mad Max-inas (or, as Siegel puts it, "a global-minded, cultured woman that is very comfortable in her own skin"). Relaxed, layered and highly textured, the fall 2012 collection, dubbed Dream Resurrected, came about, says the designer, "from a quest to create new dreams after mourning the loss off the old. It references cave, rock and soil imagery and landscapes through ancient hand-dying techniques, knitwear, embroidery and washed leather." Spring 2013 was inspired by life blooming in the desert (think: cacti patterns, lightweight knits and dusty, sun-bleached colors). "The idea is to combine all my passions together into a life-long project that would provide women with clothing that fuses comfort, beautiful textures and versatility, while sustaining cultures and crafts across the globe."
Sold At: The Laura Siegel collection retails from $150 to $1,500 and is sold at Oak, End of Century, Curve and online at ShopLatitude and ILWYW (I Like What You're Wearing).
graphic design by K Sarna