The Label: W118 by Walter Baker
Based In: New York
Designed By: Walter Baker, who launched W118 in 2009 after the recession hit as a more affordable counterpart to his namesake collection. "W118 is a bit younger, more fun, definitely edgy," says the accountant-turned-designer. "It's a very print driven line that totally tells a story. Walter is a bit more refined, the beauty is in its simplicity."
Looks Like: Fall 2012 had a Seventies/James Bond feel. "Our girl was tough and in charge," says Baker. Spring 2013 is all about fun in the sun, with bright colors and tons of artfully clashing textures and bold tropical prints. This season, says Baker, the W118 girl is "a jet setter, a force to be reckoned with!" With W118 (and the recent additions of bags and jewelry) she's got a wardrobe designed to take her seamlessly from desk to dinner—and beyond.
Sold At: W118 by Walter Baker sells for $300 and under at Macy's, Bloomingdale's, Saks Fifth Avenue, specialty stores nationwide and online at W118 by Walter Baker.
graphic by K Sarna