The Label: Rosie Assoulin
Based In: New York City
Designed By: Rosie Assoulin. The 28-year-old Brooklyn native has always loved fashion—she began experimenting on her grandmother's sewing machine at age 13—and hopscotched from floral design to event planning to jewelry design (under the tutelage of her future mother-in-law, Lee Angel creative director, Roxanne Assoulin) before turning her talents to fashion. Having dropped out of FIT, the designer honed her skills through internships at Lee Angel, Oscar de la Renta, Brian Reyes and Lanvin. "We launched our collection with Resort 2014 this past June," said Assoulin. "It was centered around what my ideal wardrobe would be."
Looks Like: Based in Tribeca and produced in New York's Garment District, Assoulin's resort outing is full of what she terms "evolved classic" silhouettes (think: relaxed drawstring waist jumpsuits, a trench back vest, low-slung palazzo pants atop a bell sleeved crop top, and architecturally draped cocktail frocks in bold, figure flattering stripes crafted from pure silk and luxurious cotton faille). Her début outing is, she said, "a blend of many aesthetics I've always been drawn to, including American sportswear, Fifties French couture and ethnic tribal wear with a healthy dose of menswear throughout." Indeed, it's the ladylike boyishness of Assoulin's designs—even the evening dresses feel refreshingly sportif—that sets her work apart. She's also adept at using big, graphic prints in unexpected ways, such as a pair of trousers that are white above the knee and black below, worn with a matching tie belt, or a strapless sheath with diagonally striped panels that meet in a flirty cascade at the hip. For spring 2014 (pictured below) she continued to evolve her signature menswear tailoring-meets-feminine volume by way of double-belted trousers with a cold-shoulder blouse, grommeted palazzo pants paired with a casual-cool polo, sari-sashed le smoking and a hand-painted striped gown with an adjustable zippered train. The designer also collaborated with her mother-in-law on a small range of semiprecious bags and jewelry for spring. "I am drawn to women who are strong, passionate, individualistic and confident," the designer said of her dream client. "She’s stylish, not trendy, but she’s got an adventurous spirit. It is for a woman who approaches dressing herself with a deep understanding of who she is—and has a healthy curiosity for the new and unchartered within herself and the world."
Sold At: The Rosie Assoulin collection retails from $550 - $7,200 and is carried at Fivestory, Louis Boston, Forty Five Ten in Dallas, Capitol in Charlotte, The Webster Miami and online at Moda Operandi.
graphic design by K Sarna