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The Fashion Informer was founded in 2007 by Lauren David Peden. A writer/editor/creative director, her articles have appeared in Editorialist, The New York Observer, The New York Times, UK, Dossier,, SHOWstudio, Surface, Time Out, Plastique, Elle, Allure, Glamour, Self, FWD, Travel + Leisure, Entrée, Business Traveler, PREEN, More, Ladies' Home Journal, The New York Post, GQ, Chicago Social, Angeleno, Coast, Riviera, In Style and many other international and online publications.

In addition to freelancing, Lauren was Copy Director of Vogue magazine, New York Correspondent for UK, Contributing Editor at Rue La La, Editorial Director of AHAlife, Creative Director of Zappos Life and Contributing Editor at Fashion Wire Daily. She has also published seven books on various topics and was profiled in Daniel Vosovic's book, "Fashion Inside Out," alongside Tim Gunn, Diane von Furstenberg, Fern Mallis, Todd Oldham, Heidi Klum and Nina Garcia.

She has also written advertising/marketing copy for clients such as Tiffany & Co., Moda Operandi, Bumble and bumble, Chandelier Creative, Lucky magazine, Olay, Pantene, TRESemmé, OPI, Mary Kay, LOFT, Clairol, Cover Girl, Dior, Max Factor, Samsung, Lexus, Moet, Motorola, Via Spiga, Valentino and L'Oreal.

Illustration © Lana Frankel